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Ed Kiernan

Partner

Kiernan served as Senior Vice President, Sports and Entertainment for Omnicom’s GMR Marketing. At GMR, Kiernan worked across all of GMR’s platforms, including: Corporate Consulting, Sports, Lifestyle, Mobile, Digital and Music. In addition, he managed and oversaw GMR’s New York City office as Managing Director.

 

Prior to joining GMR Marketing, Kiernan was the Executive Vice President and Chief Marketing Officer at Peter Jacobsen Sports. As Jacobsen’s business partner, Kiernan oversaw the agency’s sports marketing and corporate consulting practice with a special emphasis in overall brand strategy/management for blue chip companies, athlete representation, global event management/promotion, and the negotiation of complex multi-level/multi-media contracts for sports and entertainment properties.

 

Most recently, Kiernan co-founded Engine Shop where he signed Mercedes-Benz as their anchor client and led their acquisition by Bruin Sports Capital.

 

Throughout Kiernan’s career, he has directed sports marketing initiatives with the NFL, MLB, NBA, NHL, NASCAR, NCAA, PGA Tour, USGA, PGA, Bank of America, LPGA, MLS, IOC, and the USOC. He has consulted for blue-chip companies such as Mercedez-Benz, Rolex, Lexus, P&G, Red Bull, Subway, Johnson & Johnson, NEC, HTC, Bank of America, Humana, Ketel One Vodka/Diageo, HBO, Nike, Hardrock, Omega, Capital One, Spain- based DORNA-Sports/MotoGP among others.