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Gen.G / Seoul Dynasty

Brand Partnerships + Outreach

Challenge

 

A leading pro esports organization, Gen.G (Generation Gaming), was looking to immediately build awareness with global non-endemic consumer brands for their recently acquired teams including their Overwatch League team, Seoul Dynasty.

Delivery

  • Damage led strategy to revise creative and content for Gen.G’s sponsorship decks customized for each individual brand pitch

  • Scheduled daily calls & in-person pitch meetings between Gen.G and potential brand partners

  • Submitted agency activity & strategy recaps to Gen.G

  • Implemented key learnings to better position Gen.G to both North American-focused brands as well as internationally-focused brands.

Results

Through Damage’s personal relationships and proprietary contact database, Gen.G and their world class teams were personally introduced to high-level decision-makers at global brands looking to invest in esports including Toyota, T-Mobile, Visa, AT&T, IMAX and others*.

* Names of brands were requested to remain private per NDA