Gen.G / Seoul Dynasty
Brand Partnerships + Outreach
A leading pro esports organization, Gen.G (Generation Gaming), was looking to immediately build awareness with global non-endemic consumer brands for their recently acquired teams including their Overwatch League team, Seoul Dynasty.
Damage led strategy to revise creative and content for Gen.G’s sponsorship decks customized for each individual brand pitch
Scheduled daily calls & in-person pitch meetings between Gen.G and potential brand partners
Submitted agency activity & strategy recaps to Gen.G
Implemented key learnings to better position Gen.G to both North American-focused brands as well as internationally-focused brands.
Through Damage’s personal relationships and proprietary contact database, Gen.G and their world class teams were personally introduced to high-level decision-makers at global brands looking to invest in esports including Toyota, T-Mobile, Visa, AT&T, IMAX and others*.
* Names of brands were requested to remain private per NDA