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Linksys

Original Content

Series

Challenge

To build organic long term esports solutions and build authority and authenticity to Linksys Esports initiatives. 

Delivery

Produced evergreen content series of "how to game competitively" positioning the Linksys WRT32X Gaming Router in a high performance gaming environment.  Series programming designed to speak to a casual broad audience and promoted through Linksys communication channels. 

Results

Internal buy-in with program decision makers.  Esports and gaming is now a top initiative of Linksys products.