To build organic long term esports solutions and build authority and authenticity to Linksys Esports initiatives.
Produced evergreen content series of "how to game competitively" positioning the Linksys WRT32X Gaming Router in a high performance gaming environment. Series programming designed to speak to a casual broad audience and promoted through Linksys communication channels.
Internal buy-in with program decision makers. Esports and gaming is now a top initiative of Linksys products.