To build organic long term esports solutions and build authority and authenticity to Linksys Esports initiatives.
Strategically created partnership with UCI University Esports Program. Partnership include live event marketing campaigns with UC Irvine Esports and hardware partners, making Linksys their official networking partner.
Linksys branded as the wireless router of choice for UCI esports
enthusiasts and casual gamers. Linksys gaming products organically seeded to strategic gaming hardware brands for additional amplification.