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UCI

Collegiate Esports

Challenge

To build organic long term esports solutions and build authority and authenticity to Linksys Esports initiatives. 

Delivery

Strategically created partnership with UCI University Esports Program.  Partnership include live event marketing campaigns with UC Irvine Esports and hardware partners, making Linksys their official networking partner.

Results

Linksys branded as the wireless router of choice for UCI esports

enthusiasts and casual gamers. Linksys gaming products organically seeded to strategic gaming hardware brands for additional amplification.