For the launch of their new 10th Gen CPUs, Intel commissioned Damage to create a series of global films that would communicate the wide range of uses and lifestyles that these revolutionary chips can enable. From gaming to streaming, whether desktop or laptop, we needed to tap into our knowledge of authentic gamer behavior and deliver the goods in one succinct message.
To bring this to life, we created some eye-catching tracking shot films that told a myriad of stories in a single 60 second take. That’s right. One take. Showcasing activities like gaming competitions, LAN parties, personal streaming and more, our films brought to life a sense of freedom and mobility while emphasizing the shifting environment of gamers.