Intel Gaming—Unleash Your Brilliance
For the launch of Intel®’s 9th Gen Core™ series, we unleashed a global campaign celebrating the power of Intel’s innovative technology to enable gamers at every level to realize their potential.
Your Inner Self
Hand-crafted to connect with the campaign’s core gaming audience, our original avatar-themed artwork captured the action and flow of gaming at its best. Each unique illustrated character represents a player’s inner passion and brilliance coming to life, all thanks to the advanced power of Intel.
Digital Ad Kit
The key visuals and tiered messaging united the family of 9th Gen products while collectively staying versatile enough to live on any platform. From videos to banners to landing pages to print posters and in-store retail assets, Unleash Your Brilliance was adaptable for global executions at any scale.
Digital Ad Kit
Our extensive ad kit included mobile assets with animations bringing our illustrated avatars to life and reinforcing the brand’s roots in the gaming world.
Intel’s strong presence at esports tournaments and events provided an even bigger canvas for our Unleash Your Brilliance campaign. With dedicated booths at Intel Extreme Masters in Chicago, the Tokyo Game Show, and esports gatherings across the globe, the brand had a designated space to connect with fans. Real-time event coverage extended the campaign’s reach to an even wider audience online.