Esports Tournament Production
Launch the first North American auto brand into esports and build brand affinity with a highly-engaged, targeting US-based 18-34 male millennial community.
Damage designed & produced the Subaru Invitational, a professional Counter-Strike:Global Offensive tournament, intended to introduce the esports audience to Subaru. Participating teams included the largest North American esports organizations.
40M shares throughout esports news sites
740K+ unique viewers over course of 2 days
85K live chat messages throughout broadcast
293,000+ total hours viewed by audience
1.1M total video plays over 2 days