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Subaru

Esports Tournament Production

Challenge

Launch the first North American auto brand into esports and build brand affinity with a highly-engaged, targeting US-based 18-34 male millennial community. 

Delivery

Damage designed & produced the Subaru Invitational, a professional Counter-Strike:Global Offensive tournament, intended to introduce the esports audience to Subaru.  Participating teams included the  largest North American esports organizations.

Results

  • 40M shares throughout esports news sites

  • 740K+ unique viewers over course of 2 days

  • 85K live chat messages throughout broadcast

  • 293,000+ total hours viewed by audience

  • 1.1M total video plays over 2 days