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T-mobile

Experiential / Production

Challenge

Tasked with launching the new T-Mobile San Francisco Signature store as a local lifestyle destination hub for gaming, music, fitness and technology.  The goal was to drive impactful experiences and drive significant foot traffic to the T-Mobile Signature Store, while differentiating programming from other Flagship store competitors.

Delivery

Damage designed, promoted and produced the T-Mobile “Signature Series”, a diverse series of 7 in-store events that feature emerging Bay Area music talent and trailblazing entrepreneurs that are redefining success in the modern digital world.

 

Range of programing included powerful panel segments with industry leaders and live performances.  Focused verticals include Gaming, Music, Tech and Food.

Results

  • Over 140M Earned Media Impressions

  • Averaged over 200 wireless decision makers per event

  • Increase overall market share and post-paid customer base