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William Wu

Co-Founder /

Creative Director

Wu’s strength is his 10 years experience as a high level competitive gamer and award winning creative designer working exclusively in the gaming industry.   


Wu has led creative teams building AAA titles for Disney, EA, Ubisoft, Riot Games, Blizzard, Crytek and Sony.  Titles include Star Wars, Assassins Creed, Tomb Raider, Hearthstone, God of War, Ryse, Magic Cards and others.  His passion and attention for creating world-class design took him oversees where Wu served as Art Director for Netease, the second largest game developer and publisher in China.  


Additionally, Wu has led creative for major blockbuster Hollywood films including The Legend of Tarzan (2016), Edge of Tomorrow (2014),  Dracula Untold (2014), The Little Mermaid (TBD) and others.


Wu’s understanding of a gamer’s emotions in both eastern and western cultures has made him the unparalleled expert in the ability to "esportsify" a brands' image on a global scale.